Triumph Trophy

Together with a move to high pressure casting, reduced engine weight considerably. All painting and plating operations were brought in house As the Hinckley factory benefitted from further investment after the initial success of the range. The result was improved quality and durability of finish, added to the basic engineering integrity of the engine and chassis, made for a long-lasting and robust motorcycle.

With the release of the T500 range, followed by a light-weight four-cylinder 600 cc sports TT600. The 600 was a major design departure and initially received a poor press: "unpleasant at low revs due to a lethargic and unpredictable throttle response, with anonymous styling".

. The first 300 Rocket III models were already sold before they were produced, and there was a long waiting list for Rockets into 2005.

Were launched, including the official announcement of the parallel twin-cylinder Thunderbird. Triumph's best-selling bike is the 675 cc Street Triple.

They launched the Triumph Tiger 800 and Tiger 800 XC, dual-sport motorcycles, which uses an 800 cc engine derived from the Street Triple, and is designed to compete directly with the market leading BMW F800GS.

The Tiger 800 was joined by the shaft-driven Triumph Tiger Explorer.